Ann Radford

Founder & Chief Executive Officer

Ann has had a highly successful international career spanning 25 years in interim executive search.

After graduating from the University of Oxford, her recruitment career started at one of the world’s largest global HR and recruitment firms and she became a prolific biller and highly respected Director in both the permanent and interim space.

Having built her reputation among Senior Management within SMEs and Private Equity clients, as well as internationally listed organisations across all hierarchical levels of finance and project management, clients now reach out to Ann when they or their portfolio companies require specialist interim talent. At pre and post deal pain points she provides them with C-Suite professionals to support their business objectives from both a finance and transformation perspective. Armed with an enviable network of clients and candidates, she has the ability to intuitively match individuals to roles with a comprehensive understanding of the brief process, shortlisting the most suitable candidates and taking the mandate through to completion.

Ann’s hands-on approach to recruitment is consultative and she understands that not only is experience important to a role, the culture and personality fit are equally as vital and can often mark the difference between success and failure. Her raison d’être is to make the recruitment process fun and hassle-free. She will always give an honest answer and maintain an open dialogue with clients and candidates, some of whom have been with her for many years.

Ann is also a fierce champion of female empowerment as her Ad Equality brand testifies, and she mentors young female financial services graduates in her spare time.

As well as continually looking for new business ideas and initiatives in her work life Ann’s other major passion in life are her two girls – Daisy and Tilly keep Ann busy with swimming and cricketing passions. Outside of the workplace, Ann loves to walk and has recently taken up running. She is also a keen writer and has a half-written novel which may get completed one day even if it’s in retirement.

Jim Gervaise-Brazier

Director of Sales

Jim joined the Ad Idem Group in January 2017 having spent 12 years working in Investment Management recruitment. Jim set up his own recruitment firm, JGB Partners, in 2012 which he ran successfully for 5 years. A chance meeting with Ann Radford, an ex-colleague and friend, lead to Jim teaming up with Ann to establish and run the investment management division of the Ad Idem Consulting Group. Jim loves recruitment but he felt that running his own firm took him away from what he really enjoyed – changing people’s lives and matching ideal candidates into the right businesses. Ad Idem gave him the opportunity to get back to what he does best and since taking the position, he has never looked back.

Jim recruits across the entirety of functions from front to back office and works with some of the world’s leading Hedge Funds and Asset Management firms. He prides himself on his integrity and honesty and will always strive to give people the best advice he can to help forward their careers, all the while ensuring he is providing his clients with unrivalled service. For Jim, it is all about the long term, and his reputation in one of the most competitive recruitment markets speaks for itself.

When Jim is not working (though you can almost always reach him on WhatsApp!) he enjoys spending time at home with his wife, young daughter and their cats. He is also an obsessive collector and player of electric guitars. He has played thousands of gigs with countless bands across the UK, Europe and America. He has played bass for legendary 80’s pop star Tiffany, live on Strictly Come Dancing, as well as appearing at both the Glastonbury and Download Festival. He loves crime documentaries, travelling in Europe and almost all whisky.

Gabrielle Fowler

Group Operations Director

Gabrielle joined Ad Idem in 2019, progressing from the Office Manager, to Group Operations Manager, and is now the Group Operations Director for Ad Idem Consulting and affiliated companies. While Gabby’s role is diverse, her focus is on creating a successful business structure and an effective working environment that is able to adjust and grow as the industry changes. With an extensive background in Event Management, Gabby is suited to a fast-paced industry where clients (and now candidates) needs are a priority. Gabby oversees the day-to-day operations of the Ad Idem Consulting Group including accounts, supplier management, consultant training, compliance and process management, business forecasting and budgeting, human resources, and ongoing projects. She works closely with the Directors of all divisions across the Group and assists in the success of each division. Hailing from Australia, outside of work Gabby enjoys exploring everything the UK and Europe has to offer.

Henry Lenehan

Manager, Investment Management

Henry joined Ad Idem Consulting in 2018 as a Junior Resourcing Associate having spent a brief time on work experience with another London recruitment firm. They were unable to offer him a permanent position at the end of his placement but referred him to Jim who immediately saw a spark within Henry that he knew he could nurture.

Jim was right, and Henry quickly got to grips with the world of Investment Management recruitment, utilising his natural personality to form and develop key relationships in the industry with both clients and candidates. Henry’s eye for talent saw him quickly begin to make placements and he was soon promoted to Candidate Manager and then Consultant not long after that, as his confidence and reputation continued to grow.

Henry has since undergone further training and development and is now one of the firm’s most prolific billers. With his fearless approach to business development, he now consistently pulls in business from some of the biggest names in the industry. His ability to build relationships with businesses of all sizes, coupled with his exceptional knowledge of the industry, has seen him become a trusted recruitment partner to his ever-growing client base – an impressive feat in such a competitive market.

When he joined the business, Henry’s main focus was on junior level recruitment across Middle Office Operations but he has since grown into Sales, Research, IT, Performance, Risk and Distribution recruitment at a much more senior level.

Outside of work, Henry is a dad to son Archie and a long-suffering Arsenal fan, he enjoys spending time with family.

Sarah Pilgrim

Senior Manager – HR, Talent, Finance and Accounting

Sarah has 20 years of recruitment experience, starting her career in finance for two of the worlds largest global firms. She became of the top interim biller before starting a family and moving towards more permanent recruitment. She worked with Ann at the beginning of her career, following her to another organisation to set up a regional office. The draw was just too strong to resist and she has recently rejoined Ann at Ad Idem to continue their highly successful business combination. Sarah has an abundance of Finance experience and over the last 3 years has teamed this with a love for Human resources recruiting. She covers both Finance and HR at Ad Idem in the UK Europe and the USA.

Sarah has a passion for well being and is also a Level 3 Mat trained Pilates Instructor in her spare time. She enjoys spending time with her young family and is a Peloton fanatic.

Felix Rattray


Felix joined Ad Idem as an Associate Recruitment Consultant before being promoted to Consultant within his first year. Working directly with Ann and the wider team, Felix focuses on all international remits, placing the best-suited candidates in a range of interim and permanent positions across Europe, Asia and United States.

On the weekend Felix enjoys playing and making music. His experience in playing the guitar and piano means that he regularly composes his own songs that he releases on all major streaming platforms, he has even found himself being played on the radio a number of times. He is very sociable and likes to make time for his friends and girlfriend.

Ciara Simpson

Associate Recruitment Consultant

Ciara joined Ad Idem Consulting in 2023 working within the HR and Talent vertical across the UK and Netherlands market. Prior to joining, Ciara studying teaching and worked as a Primary School teacher before deciding a career in recruitment was her passion. Working alongside Sarah and the wider team, Ciara focuses on a range on remits for both interim and permanent positions across graduate to senior level mandates. 

In her personal time, Ciara is a massive foodie and loves exploring what London has to offer. She also enjoys travelling, especially for a Formula 1 race!