Ann Radford

Founder & CEO

Ann has had a highly successful international career spanning 25 years in interim executive search.

After graduating from the University of Oxford, her recruitment career started at one of the world’s largest global HR and recruitment firms and she became a prolific biller and highly respected Director in both the permanent and interim space.

Having built her reputation among Senior Management within SMEs and Private Equity clients, as well as internationally listed organisations across all hierarchical levels of finance and project management, clients now reach out to Ann when they or their portfolio companies require specialist interim talent. At pre and post deal pain points she provides them with C-Suite professionals to support their business objectives from both a finance and transformation perspective. Armed with an enviable network of clients and candidates, she has the ability to intuitively match individuals to roles with a comprehensive understanding of the brief process, shortlisting the most suitable candidates and taking the mandate through to completion.

Ann’s hands-on approach to recruitment is consultative and she understands that not only is experience important to a role, the culture and personality fit are equally as vital and can often mark the difference between success and failure. Her raison d’être is to make the recruitment process fun and hassle-free. She will always give an honest answer and maintain an open dialogue with clients and candidates, some of whom have been with her for many years.

Ann is also a fierce champion of female empowerment as her Ad Equality brand testifies, and she mentors young female financial services graduates in her spare time.

As well as continually looking for new business ideas and initiatives in her work life Ann’s other major passion in life are her two girls – Daisy and Tilly keep Ann busy with swimming and cricketing passions. Outside of the workplace, Ann loves to walk and has recently taken up running. She is also a keen writer and has a half-written novel which may get completed one day even if it’s in retirement.


Jim Gervaise-Brazier

Head of Investment Management Recruitment

Jim joined the Ad Idem Group in January 2017 having spent 12 years working in Investment Management recruitment. Jim set up his own recruitment firm, JGB Partners, in 2012 which he ran successfully for 5 years. A chance meeting with Ann Radford, an ex-colleague and friend, lead to Jim teaming up with Ann to establish and run the investment management division of the Ad Idem Consulting Group. Jim loves recruitment but he felt that running his own firm took him away from what he really enjoyed – changing people’s lives and matching ideal candidates into the right businesses. Ad Idem gave him the opportunity to get back to what he does best and since taking the position, he has never looked back.

Jim recruits across the entirety of functions from front to back office and works with some of the world’s leading Hedge Funds and Asset Management firms. He prides himself on his integrity and honesty and will always strive to give people the best advice he can to help forward their careers, all the while ensuring he is providing his clients with unrivalled service. For Jim, it is all about the long term, and his reputation in one of the most competitive recruitment markets speaks for itself.

When Jim is not working (though you can almost always reach him on WhatsApp!) he enjoys spending time at home with his wife, young daughter and their cats. He is also an obsessive collector and player of electric guitars. He has played thousands of gigs with countless bands across the UK, Europe and America. He has played bass for legendary 80’s pop star Tiffany, live on Strictly Come Dancing, as well as appearing at both the Glastonbury and Download Festival. He loves crime documentaries, travelling in Europe and almost all whisky.


Gabrielle Fowler

Group Operations Director

Gabrielle joined Ad Idem in 2019, progressing from the Office Manager, to Group Operations Manager, and is now the Group Operations Director for Ad Idem Consulting and affiliated companies. While Gabby’s role is diverse, her focus is on creating a successful business structure and an effective working environment that is able to adjust and grow as the industry changes. With an extensive background in Event Management, Gabby is suited to a fast-paced industry where clients (and now candidates) needs are a priority. Gabby oversees the day-to-day operations of the Ad Idem Consulting Group including accounts, supplier management, consultant training, compliance and process management, business forecasting and budgeting, human resources, and ongoing projects. She works closely with the Directors of all divisions across the Group and assists in the success of each division. Hailing from Australia, outside of work Gabby enjoys exploring everything the UK and Europe has to offer, seeing her friends, and getting out in nature for walks and hikes.


Jon Pettet

Divisional Manager, Risk and Compliance

Jon joined Ad Idem Consulting in 2021 as a Senior Consultant. Prior to this, he worked for two global recruitment firms covering both the Financial Services and Healthcare sectors. Jon also has experience working on the other side of the fence in operations within the Financial Services industry, with the Bank of England. 

Jon recruits for Risk and Compliance roles on a Temporary, Fixed term contract and permanent basis across the Financial Services sector. His experience working for the Bank of England for over five years prior to working in recruitment puts him in a great position to connect with candidates and clients and have a real understanding of their needs and aspirations. Above all else, Jon is passionate about helping his candidates and clients by providing them with a consultative service and being available at any time of the day! Jon’s remit includes junior risk and compliance graduate roles to C suite Compliance Directors and Chief Risk Officers as well as Transformation and Risk / Compliance Interims on a project basis.

Outside of work Jon likes to keep fit and healthy by running, going to the gym and playing golf. He is a forever hopeful Arsenal fan so likes to watch football games in his spare time, which tends to end in disappointment! Jon also enjoys holidays abroad and has a long list of locations to visit once travel restrictions are lifted!


Henry Lenehan

Senior Consultant

Henry joined Ad Idem Consulting in 2018 as a Junior Resourcing Associate having spent a brief time on work experience with another London recruitment firm. They were unable to offer him a permanent position at the end of his placement but referred him to Jim who immediately saw a spark within Henry that he knew he could nurture.

Jim was right, and Henry quickly got to grips with the world of Investment Management recruitment, utilising his natural personality to form and develop key relationships in the industry with both clients and candidates. Henry’s eye for talent saw him quickly begin to make placements and he was soon promoted to Candidate Manager and then Consultant not long after that, as his confidence and reputation continued to grow.

Henry has since undergone further training and development and is now one of the firm’s most prolific billers. With his fearless approach to business development, he now consistently pulls in business from some of the biggest names in the industry. His ability to build relationships with businesses of all sizes, coupled with his exceptional knowledge of the industry, has seen him become a trusted recruitment partner to his ever-growing client base – an impressive feat in such a competitive market.

When he joined the business, Henry’s main focus was on junior level recruitment across Middle Office Operations but he has since grown into Sales, Research, IT, Performance, Risk and Distribution recruitment at a much more senior level.

Outside of work, Henry is a new dad to son Archie and a long-suffering Arsenal fan, he enjoys spending time with family (as Covid restrictions currently dictate!).


Hayley Hufton

Senior Talent Manager

Hayley is an experienced recruitment specialist who has worked within specialist external and internal recruitment practices for over 20 years. She has led a successful career recruiting Mid-level to Senior/Board level specialist roles.

Hayley is a professional consultant who has strong business experience, excellent client facing and senior stakeholder management experience that has successfully resulted in winning key recruitment campaigns, high retention business, PSL agreements and managed assignments.

She has worked recently on key finance campaigns for Trinseo in Germany and for the IFC on a global level, recruiting niche Financial sector international development roles for the USA.

Hayley takes pride in understanding the brief and then delivering the best solution for the role, she has always received outstanding feedback from candidates and clients resulting in continuous business. She is energetic and candidate focused, and solves clients’ problems by offering candidate solutions as quickly and professionally as she is able.

Hayley prides herself upon building and maintaining a candidate bench of referenced and experienced International Finance and Transformation interims, and her work ethic in maintaining strong candidate and client relationships is exemplary.

Outside of the recruitment world, Hayley is a busy mum to two beautiful children Autumn and Austin, her retriever dog Mylo and husband Danny who serves in the military and is currently stationed in Washington DC for a few months. Hayley juggles work life with home life and will happily make time for a client or candidate call at a time to suit you.

Mohammad Younus

Senior Consultant

Mohammad is an experienced IT consultant having more than 8 years of experience. Having worked with different Fortune 500 clients, he specialises in Information Technology roles. Coming from an engineering and technology background he has a master’s in Business Analysis from University of Surrey and has worked as a Business Analyst and as a Head of Strategic Resourcing for an international consulting firm. Dealing with people is his passion and finding the right person for the right job is what he enjoys doing.

Over his career spanning 8 years, he has placed more than 200 candidates with different clients across United States, Europe and United Kingdom. He takes pride in the fact that he is a people’s person and that he helps people find the role that they are fit for. He is focused, dedicated and his approach is solution oriented. He believes in building long term relationships with candidates as well as clients.

Outside the recruitment world, Mohammad is also a writer and writes songs, plays and short stories. He has worked for various production houses and digital platforms. He hails from what is called as paradise on earth Jammu and Kashmir.

Ben Oakes


Ben joined Ad Idem Consulting in 2021 with a strong background in Business and Marketing and over 3 years hands-on recruitment experience gained within both the UK and International markets.

His energy and positivity make him a hit with both clients and candidates. His remit is the Finance and Accounting space, specialising within the Financial Services sector, placing from Part Qualified to Financial Controller level positions. He is pro-active and believes in finding the right culture fit for his candidates while offering a tailor-made solution to his clients. Ben goes above and beyond to help and is a bundle of energy and lots of fun to work with. 

Outside of work Ben loves travelling, sightseeing and trying out new restaurants (especially tapas)! Growing up in the Malvern’s has meant that he is also a keen hiker and loves to return home for some fresh country air whenever he can. Ben enjoys socialising with friends, trying out a new dish and burying his way through London’s alternative markets.

Dougie Gormley


Dougie joined Ad Idem Consulting in 2021 as a Consultant, previously working as a Candidate Manager within the Financial Services and Investment Banking sector.  Based in Edinburgh, Dougie works in the Ad Investment Management division alongside Jim, Henry, and Oscar.

Dougie’s consultative approach ensures candidates are fully vetted and kept up to date during the hiring process and clients are presented with a comprehensive shortlist of suitable candidates.  His focus on building relationships with candidates means not only is Dougie is loved by all who meet him, but these candidate relationships quickly evolve into satisfied clients. Dougie’s remit at Ad Idem includes recruiting into the areas of Technology, Transformation, Finance and Accounting, and in particular where these disciplines often times merge, focusing on the Financial Services and Investment Management sector.  Some examples of recently fulfilled mandates are; Interim Head of Transformation, Commercial Financial Analyst MI and Data Reporting, PMO for change and Digital Transformation lead, Lead Developer C#, Developer .net, CTO Asset Management, Java Developer Hedge Fund.

Being the first truly remote recruitment consultant at Ad Idem, Dougie splits his time between Edinburgh and London, and his reach provides a uniquely national coverage enabling him to support businesses with regional hubs as well businesses based solely in Scotland and the city of London. 

Before joining the world of recruitment, Dougie completed his BSc in Medical Sciences at the University of Edinburgh.  During his studies he worked in the hospitality sector, and still mixes up a cocktail or two for friends. Outside of work, Dougie enjoys spending time outdoors, seeing friends, and is a busy parent to two cats and a dog. He loves travelling and has a long list of destinations to see and things to do – including SCUBA diving!

Henry Weir


Henry joined Ad Idem in 2021 after spending 10 years as an Olympic hockey player. Henry attended the Rio Olympic Games and won two consecutive Commonwealth Games bronze medals in Glasgow and Brisbane.

Before international sport Henry earned a BSc degree in Sports science from Loughborough University. Alongside his sporting endeavours, Henry gained a broad range of experience including recruitment as well as an internship with the Mayor of London’s office. He also underwent multiple business, sales and leadership training courses enabling him to transfer the highly valued skills he developed in the sporting arena, to a professional business environment. 

Henry has a natural ability to build and maintain relationships, with an authenticity that inspires trust in both clients and candidates, making him a valuable addition to the Ad Idem team.  Away from work Henry continues to play Premier League hockey as well as navigating the trials and tribulations of new parenthood.

Eloise Lacey

Candidate Manager

Eloise joined Ad Idem Consulting in 2021 as a Candidate Manager. Previously recruiting in the marketing, business, and technology areas, Eloise now works alongside Jon recruiting for Risk and Compliance roles within the Financial Services sector. 

Eloise provides a high level of candidate care across multiple opportunities including temporary, fixed-term contracts, and permanent basis and her natural ability at building a strong rapport with candidates whilst understanding a client’s needs ensures her finding a match fit on both sides.

Before entering the world of recruitment,  Eloise completed her BSc in Sport Business Management at the University of Brighton. Outside of work Eloise likes to keep fit and healthy by going to the gym, running and playing football, she loves to travel and try all the different cultural experiences.


Oscar Patten

Candidate Manager

Oscar joined us as an Administration Assistant in 2020, supporting the consultants and ensuring the smooth operation of Ad Idem. After a few short months, Oscar developed a flair for recruitment and started his role as Candidate Manager in 2021. Working in the Ad Investment Management division, Oscar supports Jim and Henry sourcing candidates for a variety of roles and is quickly becoming an asset to the team. His eagerness to learn, confidence in the role, and background in administration makes Oscar an excellent Candidate Manager with a promising future. With Jim and Henry mentoring him, along with further training and development, Oscar provides a comprehensive recruitment experience to candidates and ensures clients have access to the best talent available in the market. On the weekends Oscar would normally be found supporting Fulham at their home and away games, but now enjoys seeing his mates (when possible), going for walks, and listening to music.

Daisy McDonagh

Operations Manager

Daisy joined the Ad Idem team in 2021, working alongside Gabby to successfully manage the daily operations of the company. With strong backgrounds with working in fast-paced environments, Daisy’s wealth of knowledge in administration and ability to support the consultants ensures the maintenance of organised working environment. With an exceptional eye for attention to detail, Daisy also supports Ad Idem with new business ventures as well as business development opportunities. Daisy enjoyed 6 months in Dubai and would say this is one of her favourite places to visit. She also enjoys spending her spare time with her friends and family, especially her niece Flossy who keeps her on her toes

Kimberly Voang

Marketing Executive

Kimberly joined Ad Idem in 2021 with a robust knowledge in marketing gained from her marketing degree as well as having previously worked for one of Ad Idem’s affiliated company as a HR & Marketing Assistant. Kimberly’s responsibilities include strategic and tactical execution of creative and engaging marketing projects within Ad idem. With a innovative mind, Kimberly’s main priority is to deliver marketing ideas in an effective manner to yield the best results for the team as well as our candidates and clients. On top of that, Kimberly works closely alongside the operations team when it comes to planning and organising operations within Ad Idem as well as managing social media channels beside Kristy to develop a strong online presence.

Outside the Marketing world, Kimberly loves walking and exploring London for hidden gems like art galleries, book stores, clothes shop and food spots (she’s a huge foodie!).